Insights

My views on growth, artificial intelligence and leadership

Ten thought leadership pieces written from the operator's chair: what actually moves a P&L, what only looks like it does, and the frameworks I use to tell them apart.

Growth Strategy · 11 min read

Why Most Growth Strategies Fail

Businesses rarely lack ideas. They lack a disciplined system for distinguishing real growth from activity that would have happened anyway.

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Banking & Payments

The Future of Banking Growth in an AI World

The next era of banking will be won by institutions that connect intelligence, trust, personalisation and continuous learning around the customer.

24 February 2026 · 12 min read

Commercial Leadership

What Startups Teach Enterprises About Speed

Speed does not come from removing discipline. It comes from reducing the distance between information, ownership and action.

10 March 2026 · 11 min read

AI & Data

Why Customer Data Is the Most Underutilised Asset in Business

Data has no commercial value until it changes a decision, enables an action and produces a measurable outcome.

24 March 2026 · 11 min read

Experimentation

Building a Culture of Experimentation

Experimentation is not a marketing technique. It is a management system for reducing uncertainty before capital is committed.

7 April 2026 · 11 min read

AI & Data

The Rise of Intelligent Personalisation

The next generation of personalisation will be judged not by how precisely a message is targeted, but by whether the interaction creates useful and incremental customer value.

21 April 2026 · 11 min read

International Expansion

Scaling Across Borders

International growth requires confidence in what makes a business distinctive and humility about which assumptions must be rebuilt locally.

5 May 2026 · 12 min read

Mobility & Subscriptions

The Subscription Economy Beyond Streaming

Recurring revenue is an outcome of recurring customer value, not a substitute for it.

19 May 2026 · 11 min read

Commercial Leadership

Building High-Performance Commercial Organisations

Sustained commercial performance is a system, not a collection of talented individuals working harder than the competition.

2 June 2026 · 12 min read

AI & Data

What AI Really Means for Growth Leaders

The advantage will not go to the organisations with the best models. It will go to those that redesign how decisions are made.

16 June 2026 · 13 min read