Founder. Growth executive.
Investor. Advisor.

I began my career advising senior executives, CFOs and leadership teams at Gartner, becoming a two-time Global #1 Sales Performer while helping enterprise organizations improve performance, strategy and decision making.

This experience gave me an early understanding of what separates high-performing organizations from the rest.

My next chapter focused on helping some of the world's most innovative technology businesses expand internationally.

At Google, I led enterprise sales initiatives across SEEMEA, partnering with major brands to accelerate digital transformation and customer engagement.

I later joined Sprinklr and helped scale the Middle East business into a market-leading operation generating more than $20M ARR.

These experiences reinforced my passion for commercial growth, innovation and building sustainable go-to-market engines.

In 2019, I founded Carasti, one of the Middle East's first vehicle subscription businesses.

Over six years we expanded across the UAE, Saudi Arabia, Singapore and Thailand.

Along the way we raised venture funding, completed acquisitions and built a business valued at approximately $56M.

This journey shaped my understanding of entrepreneurship, resilience, leadership and scaling companies from the ground up.

Today I serve as Vice President, Specialist Sales, Services Business Development at Mastercard, leading the growth of Analytics & Business Intelligence solutions across Eastern Europe, the Middle East and Africa.

I partner with many of the region's leading banks, retailers and travel companies to improve customer acquisition, retention, loyalty and profitability through analytics and experimentation.

My mission remains simple: help organizations make smarter decisions that create measurable growth.